Mentor Group × Trigger AI  ·  August 2026

Good deliverability. Good open rates. Then it stops.

Your emails land and get opened. Almost nobody clicks, and everything after the click already works. One broken step. This page shows what we would do about it, and what it costs.

Outbound sales system Video-led Six week pilot

Ivo walks through this page.

The problem

Six of the seven steps are fine.

Your funnel, step by step, as you described it. Select any step.

Break

Clicked

The emails arrive and get read. Almost nobody acts. Every previous supplier tried to fix this by adding more contacts at the top.

The shape above is illustrative. The strong and weak marks come from your own reporting, not from our estimates.

More volume will not fix it

  • Thirty qualified leads a quarter is ten a month
  • Three markets at 50+ sellers is a few hundred companies, not thousands

Small enough to work by name. The opposite of a database import.

Neither will hiring BDRs again

  • Wrong people and wrong process, as you said
  • Underneath both: a junior rep cannot open a consultancy conversation with a CRO of twenty five years

So we put the credibility in the first contact itself.

The fix

What reaches a CRO today, and what we would send instead.

Same person, same market, same research behind it.

What happens today

1

A well built email arrives

Correctly targeted, well delivered. It looks like marketing, because it is.

2

He opens it and reads two lines

Nothing in it is about his company, his sellers or his quarter.

3

The call to action is a gated download

The form asks for his details before he has seen anything worth the exchange.

4

He does not click

The asset is good and he never sees it. He ages out and a new import replaces him.

What we would run

1

The account is researched first

Named accounts across your three markets, verified against the register rather than a data provider's guess.

2

Buying signals set the timing

A new CRO appointed, a run of seller hires, funding, a new region. The moments a training budget exists.

3

A short video from someone senior

Ninety seconds recorded for revenue leaders in his sector. The credibility the BDR hires could not carry.

4

The link goes to a page built around him

This part is per prospect: his name, his company, your own research picked for his sector. No form in front of any of it.

5

The click becomes a warm handoff

Who opened it, what they read, how long they stayed. Verified humans only, passed to your team with the context attached.

See it

This is what lands in front of a prospect.

A real page in your branding, for an invented CRO at an invented payments company. You tried pages like this before and the execution let you down, so click around this one.

mentorgroup.usetrigger.co.uk/demo
Open it full size Every prospect gets their own page. Building them is automated. The research behind them is not.

What you get

Everything we hand over.

Six weeks. All of it exists at the end and is yours, whether you carry on or not.

A named account list, built by hand

Every 50+ seller company in your chosen market, verified against Companies House, CROs and CSOs named.

Buying signal monitoring

New CRO, a run of seller hires, funding, a new region. Timing from your own accounts, not bought intent data.

Video assets you keep

You record once per sector, we personalise and deliver it at scale. Reusable in the nurture you already run.

A personalised page for every prospect

Their name, their company, your research for their sector. No form in front of any of it.

Sequences written, launched and optimised

Copy written and tested against live replies, sent from our accounts. Your profiles left alone.

Meetings booked, with context

Qualified prospects land in your calendar and CRM with everything they read attached.

HubSpot write-back and clean handover

Every send, open, click and page visit on the contact record. Nothing lives only in our systems.

A live dashboard from week one

Campaigns, activity and replies, open to you any day of the week.

Results

Five weeks with a current client.

Video-led outreach to mid and large teams, from a standing start. The whole funnel, not a headline, so you can see the drop-offs as well as the wins.

532
People contacted
Named accounts, not a database import
28%
Connections accepted
112 of 395 requests
9%
Replied
21 replies to 369 messages
5
Meetings booked
From a standing start, one sender

Pricing

Two commercial options. Fixed fee if you want to test us first.

Both numbers, up front. Nothing appears later that is not here now.

Six week pilot · Start here
£3,000 one payment, six weeks

LinkedIn only · one market · built and run by us

Everything in what you get, delivered inside six weeks.

  • One market, chosen by you, targeted at chief revenue and chief sales officers
  • LinkedIn only, sent from our own accounts rather than your profiles
  • Success agreed in writing before anything is sent
  • Dashboard open to you from week one, weekly check-in throughout

Everything built is yours to keep either way, and the pilot rolls straight into the partnership whenever you want. Our own sender accounts, so it sits alongside the LinkedIn arrangement you already have.

Growth & Automations Partnership
£2,500 per month

LinkedIn and email · all three markets

Everything in the pilot keeps running, and we stay on to expand it:

  • Email added alongside LinkedIn, both feeding one personalised page per prospect
  • Rolled out across all three markets, not just the pilot market
  • The click layer rebuilt on the HubSpot nurture sequences you already run
  • Continuous message and offer testing against live replies, not guesses
  • Ongoing management, monthly list refresh and weekly reporting

Three month term so the testing has room to work, then twenty eight days notice. No lock-in either side.

Next

Keen to hear your thoughts.

If the diagnosis above is wrong, tell us where and we will drop it. If it is right, the pilot is small enough to find out properly. Either answer is a useful one.

Ivo Gavin

Co-founder, Trigger AI

Ivo has held leadership roles in tech companies across London, Europe and the US, working inside businesses with a combined capital raise of over $100m. He has built sales and commercial systems from the ground up, generating over $20m in ARR across the companies he has led and the clients he has worked with.

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Callum Carlstrom

Co-founder, Trigger AI

Callum is a marketing and ops leader who has built and scaled multichannel campaigns generating over $10m in ARR across international markets. He is the systems architect behind every Trigger AI build, turning strategy into automations that actually run.

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